Meet the team

Meet the amazing team here at ELC…

Georgina Craig

Director

Georgina established The Experience Led Care Programme (ELC) in 2009, with the ambition of placing what matters to people—patients, families, and NHS staff—at the centre of system thinking and service delivery.
She is hands-on within the programme and directly involved in the design and delivery of all elements of ELC’s group clinic change management approach. She also regularly co-hosts webinars with Alisha Jenkins.

Georgina has worked in an advisory capacity at the national level in England and Wales and is an Expert Contributor to NHS England’s Group Clinic Task and Finish Group. She supports relevant NHSE leads in strategizing how to maximise the spread of group clinics. This work extends to regional leads, ICBs across England, and training hubs. In Wales, she collaborates at the health board level to enhance understanding of the value and utility of this impactful innovation in person-centred care.

Having initially developed and spread an innovative, multi-award-winning approach to commissioning—Experience Led Commissioning—which was independently evaluated by the Universities of Westminster and Oxford, she set out in 2015 to develop a scalable way to embed group clinics across the NHS in response to insights generated by this commissioning process across England.

This culminated in ELC and NHS England being awarded the prestigious Health Services Journal Partnership Award for Best Education Programme for the NHS in 2020 for their work in spreading face-to-face Group Clinics.

When COVID hit, building on this established partnership with NHSE, ELC joined forces with Redmoor Health and NHSE to co-design and scale a Video Group Clinic (VGC) learning programme for primary care teams.

The Redmoor-ELC Partnership trained over 500 GP teams in a matter of months, laying the foundations for the sustained spread of Group Clinics beyond COVID. The programme was recognised in 2021 with two HSJ Partnership Awards—a consecutive win for Best Education Programme for the NHS and, additionally, the award for Most Effective Contribution to Clinical Service Redesign.

Georgina also spearheaded the Redmoor-ELC Partnership’s work with the Welsh Government to expand Video Group Clinics across outpatient services. In 2022, the Welsh work programme was a finalist and shortlisted for HSJ’s Best Education Programme for the NHS and Most Effective Contribution to Clinical Redesign, marking national recognition of ELC’s expertise for the third consecutive year.

Georgina has contributed to numerous publications and evaluations of the Group Clinic model and, as part of her role, leads research and development within the ELC team.
Georgina remains passionate about her work in expanding Group Clinics and hopes that, as ELC reaches a decade of commitment to spreading the model, she will continue to play a leading role in mainstreaming this highly productive and personalised approach to NHS care.

Alisha Jenkins

National Programme Manager

Alisha has been working with ELC since 2021. When she was a health and wellbeing coach, she initially focused on delivering group clinics for individuals living with pre-diabetes and obesity in rural Herefordshire. Her expertise lies in personalisation, behaviour change, and coaching. She later delivered a health inequality project, supporting people living with Fibromyalgia through group clinics.

Over time, Alisha transitioned into programme management roles, where she honed her skills in personalised care and integrated care. She developed a strong foundation in quality improvement, project management, and overcoming resistance to change.

In January 2025, Alisha took on the role of National Programme Manager for the group clinic programme at ELC. In this capacity, she is committed to shaping the future of group clinics and enhancing the impact of personalised care across the United Kingdom.

Helen Longstaff

Trainer

Helen has hands on experience of embedding group clinics. She joined ELC in 2018 as an Associate Trainer and has progressed to become ELC’s Lead for Group Clinic Training and Quality Assurance. Helen is closely involved in designing, delivering and overseeing delivery of ELC learning programmes across face to face and video group clinics. She also provides bespoke intensive support packages to enable pathway redesign across primary and secondary care, and runs ELC’s ‘Train the Trainer’ programme, supporting and developing new ELC trainers and expert mentors to achieve accreditation to deliver our learning programme modules to the required quality standard. Alongside Georgina, she facilitates ELC’s regular ‘lunch and learn’ webinars and delivers all 5 ELC group clinic training modules.

After 12 years working in and managing the development of Children’s Centres, in 2017/18, Helen worked with NHS Hertfordshire Community Trust Early Years Team and ELC to introduce group development reviews to replace one to one development checks for two year olds. This was additional work for the Children’s Centre team as they had not been involved in child development checks, which were historically delivered in a traditional one to one clinic format by health visitors and nursery nurses. The teams worked together to co-design the new group review process, which is now firmly embedded as standard practice in Hertfordshire.

Helen is a qualified business and personal coach accredited by the International Coaching Federation and she is an experienced trainer with a background in community work in the health and education sectors.

Carol Cunningham

Trainer

Carol has hands on experience, working as a group clinic facilitator. She has been an ELC Associate Trainer since 2020, and has been working closely with the ELC team in a variety of roles since 2012. Carol delivers ELC’s Basic Group Clinic Training modules.

Carol has over 35 years of experience as a facilitator, coupled with 20 years of coaching expertise.

Having worked with NHS hospitals in London and private healthcare organisations across the UK, she has supported leaders and clinician directors in developing their leadership style. Working with ELC, Carol was actively involved in the introduction of group consultations across various GP practices in London from 2018. She trained and supported GP practices to run effective group consultations, often demonstrating the role of the facilitator with live groups of patients in a face to face setting. By coaching and guiding key team members, they were then able to run group consultations independently and confidently.

As the group consultation model has evolved, Carol has been part of the small team since 2020 helping clinicians, their teams and their patients to benefit from video group consultations. She regularly runs national video group consultation training in partnership with Redmoor. This training has now been extended to NHS Wales where Carol is accredited to deliver these programmes. By modelling the processes used and behaviours desired in group clinics and consultations, she is keen to help services see the benefits that can be achieved. By evaluating each training programme, she can feed into continuous improvement of the model.

Jennifer Aston

Trainer

Jenny Aston, FRCGP (Hon) Queen’s Nurse, ALPN, PG dip, BSc (hons), IP, Dip asthma, Dip A&E, Cert Diabetes, RCNT, RN, RCGP, ILS instructor.

Jenny has been running group clinics regularly for over six years, and has helped her practice to adopt this way of working as part of routine practice across several care pathways. She also lead on the development of group clinics within her PCN. Jenny joined ELC in 2022 as an Expert Mentor, and has supported teams through intensive support since joining. Jenny delivers ELC’s Advanced Clinician and Simulation Training modules.

Jenny worked 5 sessions a week as an Advanced Nurse Practitioner (ANP) in a large teaching practice just outside Cambridge until 2024. She worked in a team of ANPs alongside General Practitioners, trainee GPs, allied health professionals and a team of nurses.

She saw patients virtually and face to face, assessing undifferentiated conditions and either treating or referring to specialists as necessary. She also managed patients with long -term medical conditions including hypertension and diabetes. She has a real passion for person-centred health prevention. She ran training within the practice, for local clinicians as well as at National conferences.

She is the ACP Ambassador and Educator for the Training Hub and held various national roles, sitting on NHS England’s Advanced Clinical Practice Group and still attends Eastern Region General Practice Nurse Network and Advanced Practice network. She is the Royal College of General Practitioners AHP/Nurse representative. Her role is seeking to raise the profile of AHPs and GPNs and promote high quality training and development of these roles within primary care.

Kelly Austin

Trainer

Kelly has been running group clinics for over 6 years. She joined ELC in 2022 and supports delivery of advanced facilitator and co-ordinator training.

Kelly has led the development of facilitation and group clinic co-ordination in Granta, a large PCN with a list size of 45,0000 in Cambridgeshire since 2017. Kelly also led the Wellbeing team, incorporating the additional personalised care roles and sat on the Advisory Board of The National Association of Link Workers, advising on national policy from 2018-2022. Kelly now holds an Integrated Neighbourhood Project Manager role in Cambridgeshire & Peterborough Integrated Care System.

Kristi Adams

Trainer

Kristi has been delivering group clinic training face to face and virtually since 2018.
Kristi delivers all 5 modules within the ELC group clinic training programme. Kristi is an internationally qualified coach, registered with International Coach Federation, and an Associated Certified Coach (ICF ACC).

For over 20 years Kristi worked in a range of organisations such as NHS England and the Royal College of GPs.

Kristi now works independently as a leadership expert, focusing on the health, social care and the voluntary and community sectors. Kristi is deeply passionate improving and personalising care. Kristi coaches, mentors and trains GPs, nurses and healthcare teams, giving them time and space to think, plan and be their best.

Kristi specialises in leadership, personal growth and action learning and uses her coaching approach to train and support people to set up face to face and virtual consultations and clinics. Kristi believes they are one of the most effective and resourceful ways of enhancing patient experience, tackling isolation and creating a happy workplace for healthcare teams.

The ELC team is continuing to learn, improve and innovate. We are now the leading and a multi-award winning provider of group clinic training and practice development support and help clinical teams set up both face to face and video groups.

We work with primary care teams, specialist teams across cancer, orthopaedics, rheumatology, dermatology, diabetes, paediatric respiratory to name but a few disciplines. We have also helped physiotherapists, occupational therapists and dietetic teams develop group care models.

Moving forward, we are continuing to champion and spread this way of working and hope that by 2025 – 10 years since our since first support programme launched – group clinics will be a mainstream way of supporting and reviewing patients, and our dream of person centred care being the norm will be even closer.