Georgina established The ELC Programme in 2009, with the ambition of putting what matters to people – patients, families and NHS staff – at the centre of system thinking and service delivery.
She is very hands on withi the programme and directly involved in the design and delivery of all elements of the group clinic change approach. She also regularly leads ELC’s Group Clinic Training modules and co-hosts regular webinars with Helen Longstaff.
Georgina also works in advisory capacity at national level in England and Wales, supporting relevant leads to think through how to maximize spread of group clinics. This work also extends to regional and ICBs in England, as well as training hubs. In Wales, she works at health board level too and is able to help system leaders to understand how best to spread this impactful innovation in person centred care.
Having initially developed and spread an award winning new and innovative approach to commissioning – Experience Led Commissioning, which was evaluated independently by Universities of Westminster and Oxford, and in response to insights generated by this commissioning process across England, in 2015 she set out to develop a scalable way of embedding group clinics across the NHS.
This culminated in ELC and NHS England being awarded the prestigious Health Services Journal Partnership Award for Best Education Programme for the NHS in 2020.
When COVID hit, and building on this established partnership, ELC joined forces with Redmoor Health and NHS England to design and scale up a learning programme for primary care. The team trained in excess of 500 GP teams in a matter of months, and their work built the foundations for sustained spread of this model beyond COVID. This work was recognized in 2021 with two HSJ partnership Awards; a consecutive win for Best Education Programme for the NHS, and, in addition, Most Effective Contribution to Clinical Service Redesign.
Georgina also spearheaded the Redmoor-ELC Partnership, which continued post COVID and worked with Welsh Government to spread video group clinics across outpatient services. In 2022, the Welsh work programme was finalist and shortlisted for Best Education Programme for the NHS and Most Effective Contribution to Clinical Redesign.
Georgina has contributed to numerous publications and evaluations of the group clinic model and as part of her role, leads on research and development within the ELC team.
Georgina remains passionate about her work to spread group clinics and hopes that as we approach a decade after the group clinic concept first took root in the UK, she will continue to play a leading role in mainstreaming this person centred way to deliver care.